Atalanta sport club
The future of a sports centre made present
With 3 centres in Valencia (Spain), the chain of gymnasiums has created a new business model that combines sport and health
Download case study
When the current managing director of Atalanta Sport Club, Juan Carlos Gómez-Pantoja, set up his first sports centre in Valencia in 1982 he still had no idea about creating a business model that was non-existent in the sector, but was nonetheless intent on creating a concept that was different from traditional gyms. With a degree from the National Institute for Physical Education, and after a prolific career as coach of the Spanish water ski team, Gómez-Pantoja created his first gym in Valencia as a place devoted to health and sport.
The Atalanta project director’s commitment to the laundry was clear from the beginning of the project.